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MARKETING MADE EASY

This Module WILL require you to put SOME time aside each week to plan and implement your marketing strategy. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media...

ALL ABOUT THE CUSTOMER DATA BASE

Up until a few years ago we didn’t have a customer data base.  I didn’t see the need, after all our Customers knew who we were, where we were and what we sold – why would I want to talk to them about my business?? WRONG!!! Our business coach “sternly” suggested we...

THE ELUSIVE WAGE % QUESTION….

I was asked by a client during the week what the “ideal” wage % was.  In my opinion there is no “one size fits all” answer to this question. When determining an acceptable wage % for your business there are a few things to take into account: 1. Trading...

KNOW YOUR DEPARTMENT SALES

Typically, our Industry splits its product up into departments. Something like this - bread, cakes, slices, hot pastries & drinks etc… Knowing your strengths and weaknesses in your product range will help you to further increase your profit and reduce your losses....

IMPROVING YOUR PURCHASING POWER

How to get your Suppliers to give you GREAT prices. When deciding on what ingredients you are going to purchase from your suppliers the number 1 key is to look for companies that will give you value! But value doesn’t come over night.  Value is created via a good...

BUILDING A GREAT CULTURE IN YOUR WORKPLACE

Get to know your staff.  Talk with them while they are working, one on one.  Ask them how their weekend was (on a Monday dummy, not Thursday!!!!!!) it’s always a good icebreaker.  Remember the little bits about them that are important to THEM, that way...

THE IMPORTANCE OF BRANDING

Why do you need to........... A brand helps you to connect with your customers emotionally, it provides you with a direction and motivation and makes acquiring new customers easier.  When you think about your brand, you really want to think about your entire...

PEOPLE, UP-SELL TO YOUR CUSTOMERS!

I was recently out to dinner with my 13-year-old daughter. We were greeted at a popular restaurant and seated promptly.  Upon ordering our meals complementary water was bought to our table but that’s where it ended!! Not once were we asked if we would like to...

PRODUCTION PRODUCTIVITY & WORKFLOW

This is the 4th Module in our 5-step process to lean management. WARNING – THIS MODULE REQUIRES AN OPEN MIND, TRIAL, ERROR & CHANGE.  You MUST be willing to push the envelope to reap the rewards. Production, Productivity & Workflow looks at better utilization...

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