Why do you need to………..
A brand helps you to connect with your customers emotionally, it provides you with a direction and motivation and makes acquiring new customers easier. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. In short, your brand is the way your customer perceives you. It helps set you apart from the competition.
It creates recognition! Your logo is the “face” of your business, something your customers recognise instantly…. think K Mart, Coles, Myer. It needs to be simple enough for customers to remember but strong enough to leave a lasting impression.
It creates trust! Customers are more comfortable and more likely to buy from a company with a well-polished image. From the logo to the letterheads to the website, and social media, consistency creates comfort and a sense of familiarity for your customer.
It supports advertising! Follow your branding through to your product packaging, and printed material.
Branding can help create pride in staff and where they work. It’s a great cost-effective marketing tool to creates awareness of your company whilst staff are in public – it’s a walking advert for your business. It creates professionalism and leaves a good impression on customers.
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